Field notes from the answer-engine era
Research, playbooks and data reviews on GEO, AI search visibility and AI ad creative — every claim sourced, every method published, tested on our own domains first.
Published research
The GEO Claims Audit: 24 claims checked against the evidence
We took the 24 most-repeated GEO claims and checked each one against primary sources and controlled studies. Every verdict cited, every claim individually linkable.
The GEO Measurement Protocol: baseline AI visibility, reproducibly
The documented procedure we run to establish a defensible baseline for a brand's visibility in AI answers — with explicit statements of what the evidence does and doesn't support.
Articles & guides
GEO vs SEO: What Actually Changes When AI Writes the Answer
SEO earns a ranked position and a click. GEO earns a place inside the answer itself. What carries over, what doesn't, where the budget goes.
Read the essay
How to Get Your Brand Recommended by ChatGPT in 2026
The honest five-part playbook: baseline, machine access, extractable answers, third-party authority, re-measurement. No shortcuts sold.
Read the playbook
AI Search in 2026: The Statistics That Hold Up — and the Ones That Don't
Zero-click at 68%, AI Overviews cutting CTR ~60%, earned media driving ~83% of citations. Every number sourced, the shaky ones flagged.
Read the data review
Your AI Traffic Is Hiding in Direct: How to See It in GA4
Most AI-referred visits arrive without a referrer and land in Direct. The one-hour GA4 setup that recovers the measurable share.
Read the tutorial
How to Choose a GEO Agency in 2026: Red Flags, Fair Scope, Honest Pricing
Six red flags that expose a rebranded SEO retainer, seven questions that separate real GEO work from dashboards — bias disclosed.
Read the guide
Why ChatGPT Recommends Your Competitor Instead of You
ChatGPT names brands based on what third parties write — reviews, forums, editorial lists — not your rankings or schema. What actually moves citations.
Read the essay
AI UGC Ads vs. Real Creators in 2026: What Actually Performs for DTC Brands
AI UGC ads are cheaper and faster — but do they convert like real creators? The 2026 data on performance, trust, and the 80/20 hybrid model.
Read the article
AI Ad Creative for DTC Brands in 2026: Why Volume, Diversity, and Speed Now Win Paid Social
AI ad creative is now the #1 lever in paid social. The 2026 data on scaling AI-generated video and UGC ads without killing quality.
Read the articleNo articles in this category yet
Want your brand inside the answers?
Book a free AI visibility audit. We run your category's real buying questions across ChatGPT, Perplexity, Gemini and Google AI Overviews — and show you exactly where you're named, where a competitor is, and why.
Book a free AI visibility audit