03 / 08 · Services

Performance Creative

Ad creative engineered to win, tested and refreshed every month so performance never plateaus.

For DTC and ecommerce brands running paid social. Retainers from €800/month.

01The problem

Meta automates everything except the ad

Targeting, placement, bidding, budget allocation. Meta’s system now decides nearly all of it. The creative is the last input still fully under your control, and it is the one deciding whether your budget compounds or drains.

Most brands still treat it as a monthly delivery. Five assets land, three get uploaded, one performs, and nobody can say why. Six weeks later the numbers slip and the next batch starts from the same blank page.

The ads are rarely the real problem. The absence of a testing structure is. When nothing is isolated, nothing is learned, and every batch is a fresh guess with a production budget attached.

Creative you cannot learn from is just spend with a nicer thumbnail.

02What we do

What we do

Four things, run every month. None of them are a delivery calendar.

Angle before asset

Every piece starts as a claim about why someone buys, not a request for a format. We write the argument first, then decide what it should look like.

Built to be read

Assets ship in variant sets that change one thing at a time: the hook, the proof, the offer framing. When a variant wins, you know which part won.

A refresh cadence, not a drop

Winners get iterated while they are still working. New concepts enter the account before the current ones fatigue, so performance never falls off a cliff.

Decisions from the account, not the deck

We read hook rate, hold rate and cost per acquisition against real spend, then let those numbers pick the next batch.

03How it works

How it works

A five-step cycle that repeats every month. Month two is never a blank page, because month one produced evidence.

Account audit
We look at what has run, what it cost and what fatigued. The history is the brief.
Angle map
We rank the buying reasons worth testing, so the first batch is a plan rather than a spread.
First batch
Concepts produced as controlled variant sets, delivered in platform-ready specs.
Launch and read
The same measurement window every cycle, so results across months are actually comparable.
Refresh
Scale what worked, retire what did not, replace it before performance dips. Then repeat.

04Deliverables

What you get

Everything below is included in a standard retainer. Volume is scoped to your spend.

A ranked angle map for your offer, refreshed each quarter
A monthly batch of ad creative in video and static
Controlled variant sets built to isolate one variable at a time
Platform-ready exports for Meta feed, Reels and Stories
Hooks, captions and primary text written alongside each asset
A monthly read of what won, what fatigued and what runs next
Localised versions where you sell in more than one language
One point of contact, and one team accountable for the numbers

Retainers start at €800/month and are scoped to your testing volume. See how the tiers work.

05Proof

Proof

Work we can show, with the numbers we can source.

Grabmedia

135

B2B leads at €6.95 each from a first Meta ads campaign

Four video ads and one Instant Form for a Lithuanian out-of-home advertising company, 7 September to 6 October 2026. Figures per Meta Ads Manager.

Read the case study →Post-Peak

Meta-ready AI video assets in a one-month engagement

Each asset delivered in one to three days, against the three to six weeks a traditional UGC batch normally takes.

Read the case study →Fantazijos

77,007

Meta accounts reached by the top-performing video

One of fifteen creatives produced between April and June 2026 for a Lithuanian ecommerce retailer. A second video reached 54,354 accounts. Figures per Meta’s Ad Library.

Read the case study →

These are the numbers we can source. We do not publish client ROAS or revenue, and we do not quote results we cannot evidence. See the full portfolio.

06Questions

Performance creative — frequently asked questions

Book a creative review call

01What does a performance creative retainer include?

An angle map, a monthly batch of video and static creative, the copy that runs with it, and a monthly read of what performed. Volume is scoped to your spend rather than fixed, because the right number of assets at €5,000 a month is the wrong number at €50,000.

02How many assets do we get each month?

It depends on your spend and how fast your audience burns through creative. We set the number in the first cycle by working back from audience size, frequency and observed fatigue, then hold it. If you need volume well beyond a standard retainer, that is Creative at Volume.

03Do you run the ads as well?

Not under this service. Performance Creative produces and iterates the creative; your team or your buyer runs the account. If you want the same team owning creative and media, that is Full Growth Partner.

04How quickly do we see results?

The first batch usually lands inside two to three weeks of kickoff. Reading it properly takes a full test cycle, so plan on the second month for the first real signal and the third for a trend. Anyone quoting you a performance lift before they have seen your account is guessing.

05Do you work inside our existing brand guidelines?

Yes. We work from your guidelines, existing assets and past top performers, and we flag where a guideline is costing you performance rather than quietly breaking it. Brand consistency and a working hook are not usually in conflict, but when they are, that is a decision for you to make with the evidence in front of you.

Stop guessing which ad works

One call to look at what you are running now, and what we would test first.