Performance Creative
Ad creative engineered to win, tested and refreshed every month so performance never plateaus.
For DTC and ecommerce brands running paid social. Retainers from €800/month.
Meta automates everything except the ad
Targeting, placement, bidding, budget allocation. Meta’s system now decides nearly all of it. The creative is the last input still fully under your control, and it is the one deciding whether your budget compounds or drains.
Most brands still treat it as a monthly delivery. Five assets land, three get uploaded, one performs, and nobody can say why. Six weeks later the numbers slip and the next batch starts from the same blank page.
The ads are rarely the real problem. The absence of a testing structure is. When nothing is isolated, nothing is learned, and every batch is a fresh guess with a production budget attached.
Creative you cannot learn from is just spend with a nicer thumbnail.
What we do
Four things, run every month. None of them are a delivery calendar.
Angle before asset
Every piece starts as a claim about why someone buys, not a request for a format. We write the argument first, then decide what it should look like.
Built to be read
Assets ship in variant sets that change one thing at a time: the hook, the proof, the offer framing. When a variant wins, you know which part won.
A refresh cadence, not a drop
Winners get iterated while they are still working. New concepts enter the account before the current ones fatigue, so performance never falls off a cliff.
Decisions from the account, not the deck
We read hook rate, hold rate and cost per acquisition against real spend, then let those numbers pick the next batch.
How it works
A five-step cycle that repeats every month. Month two is never a blank page, because month one produced evidence.
Account audit
We look at what has run, what it cost and what fatigued. The history is the brief.
Angle map
We rank the buying reasons worth testing, so the first batch is a plan rather than a spread.
First batch
Concepts produced as controlled variant sets, delivered in platform-ready specs.
Launch and read
The same measurement window every cycle, so results across months are actually comparable.
Refresh
Scale what worked, retire what did not, replace it before performance dips. Then repeat.
What you get
Everything below is included in a standard retainer. Volume is scoped to your spend.
- A ranked angle map for your offer, refreshed each quarter
- A monthly batch of ad creative in video and static
- Controlled variant sets built to isolate one variable at a time
- Platform-ready exports for Meta feed, Reels and Stories
- Hooks, captions and primary text written alongside each asset
- A monthly read of what won, what fatigued and what runs next
- Localised versions where you sell in more than one language
- One point of contact, and one team accountable for the numbers
Retainers start at €800/month and are scoped to your testing volume. See how the tiers work.
Proof
Work we can show, with the numbers we can source.
Meta-ready AI video assets in a one-month engagement
Each asset delivered in one to three days, against the three to six weeks a traditional UGC batch normally takes.
Read the case study FantazijosMeta accounts reached by the top-performing video
One of fifteen creatives produced between April and June 2026 for a Lithuanian ecommerce retailer. A second video reached 54,354 accounts. Figures per Meta’s Ad Library.
Read the case study FAM HOMEA product shoot replaced entirely
Amazon.de product video built without a studio booking, keeping the shelf presence and removing a production line from the budget.
See the workThese are the numbers we can source. We do not publish client ROAS or revenue, and we do not quote results we cannot evidence. See the full portfolio.
Performance creative — frequently asked questions
An angle map, a monthly batch of video and static creative, the copy that runs with it, and a monthly read of what performed. Volume is scoped to your spend rather than fixed, because the right number of assets at €5,000 a month is the wrong number at €50,000.
It depends on your spend and how fast your audience burns through creative. We set the number in the first cycle by working back from audience size, frequency and observed fatigue, then hold it. If you need volume well beyond a standard retainer, that is Creative at Volume.
Not under this service. Performance Creative produces and iterates the creative; your team or your buyer runs the account. If you want the same team owning creative and media, that is Full Growth Partner.
The first batch usually lands inside two to three weeks of kickoff. Reading it properly takes a full test cycle, so plan on the second month for the first real signal and the third for a trend. Anyone quoting you a performance lift before they have seen your account is guessing.
Yes. We work from your guidelines, existing assets and past top performers, and we flag where a guideline is costing you performance rather than quietly breaking it. Brand consistency and a working hook are not usually in conflict, but when they are, that is a decision for you to make with the evidence in front of you.
Stop guessing which ad works
One call to look at what you are running now, and what we would test first.
Book a creative review call