How fast do you actually move?
Most creative goes from brief to ready-to-launch in days, not weeks. Speed is the whole point of how we're built.
I already have someone running my ads. Can you just do creative?
Yes. Performance Creative and Creative Production work whether we touch the ad account or not. If you want us running paid too, that's the Full Growth Partner.
Do I need a big budget to work with you?
No. Retainers start small and scale with you. The Volume and Growth Partner offers exist for brands spending heavily, but you don't have to start there.
I'm not a DTC brand. Is this for me?
Our creative work is built for brands that sell. If you're a team that wants to build AI into your own marketing instead, that's exactly what AI Consulting is for.
What makes you different from a normal agency or a freelancer?
One team owns strategy, creative, production, and paid, so nothing falls through the gaps. And we pair AI speed with real creative judgment, which is what keeps the output performing instead of just existing.
What is a performance creative retainer for Meta ads?
A performance creative retainer is a monthly service where an agency handles your entire ad creative pipeline — from creative strategy and concept development to AI content production, Meta ad campaign management, and ongoing optimization. Instead of ordering content project-by-project, you get a complete system that produces fresh ad creative every week, tests different angles, and improves your ROAS month after month. DeviLabs' Performance Creative Retainer starts from €800/month.
How is this different from using Meta's built-in AI ad tools?
Meta's Advantage+ AI tools generate basic variations of your existing assets — background swaps, text rewrites, and format adjustments. They're useful for quick iterations but don't create original creative concepts, develop brand-specific visual strategies, or manage your ad account holistically. DeviLabs builds the creative strategy behind your ads, produces original AI visuals and video that stand out in the feed, manages your entire Meta ad account, and optimizes performance weekly. Meta's tools are a feature inside Ads Manager. We're a full creative and ads management system.
How much does AI ad creative cost compared to traditional production?
Traditional ad content production typically costs €5,000–€15,000+ per video and €50–€500+ per product photo. AI-generated ad creative reduces these costs by 80-90% while maintaining professional quality. A complete AI creative package including strategy, multiple visual variants, and video content can be delivered within a monthly retainer starting from €800 — a fraction of what a single traditional photoshoot costs.
Is AI-generated content legal for Meta and Facebook ads?
Yes — Meta, Google, and TikTok all allow AI-generated content in ads. However, all platforms now require proper disclosure and labeling of AI-generated creative. Meta specifically requires advertisers to declare AI-generated content in Ads Manager since March 2026. Additionally, the EU AI Act transparency rules take effect August 2026, requiring clear labeling of AI-generated content across Europe. DeviLabs handles all disclosure and compliance requirements as part of our service.
How long does it take to start seeing results from AI Meta ads?
After the initial strategy call, we typically launch the first creative batch within 5-7 business days. The full creative system is usually operational within the first 2 weeks. Most clients start seeing measurable performance improvements — higher CTR, lower CPA, and improved ROAS — within the first 30-60 days as we test creative angles and optimize campaigns based on real data.
Can AI-generated ads perform as well as traditionally produced ads?
Yes — and in many cases they outperform. Meta's own data shows Advantage+ campaigns using AI creative deliver approximately 22% higher ROAS compared to manually managed campaigns. AI creative enables rapid A/B testing of dozens of variants simultaneously, which accelerates the process of finding winning creative angles. The key is combining AI production speed with strong creative strategy — which is exactly what the Performance Creative Retainer delivers.
