DeviLabs started by using AI to make performance creative faster and better. Now we use the same obsession to make AI engines recommend the brands we work with.
DeviLabs is a Generative Engine Optimization (GEO) agency based in the Netherlands that gets DTC, ecommerce, SaaS and SMB brands cited and recommended in AI answers across ChatGPT, Perplexity, Gemini and Google AI Overviews. GEO at DeviLabs combines AI search optimization with traditional SEO foundations — entity optimization, structured data, citation-ready content and ongoing AI visibility tracking — backed by years of performance creative production that converts the traffic once it lands. We serve clients across the Netherlands, Europe and the Baltics.
Great performance creative starts with understanding the buyer — what they want, what they fear, what makes them act. GEO starts in exactly the same place: understanding what your buyers ask AI engines, and making sure the answer is you. Different surface, same craft. We research the questions, engineer the content and structure AI engines trust, and back it with creative that converts the demand once it arrives.
That discipline is what we now point at AI search. The engines your buyers ask — ChatGPT, Perplexity, Gemini, Google AI Overviews — decide which brands get named long before anyone reaches a website. Getting into those answers is a systems problem, not a content problem: entity clarity, structured data, extractable content, third-party corroboration, measured on a fixed cadence. It is the same work we have always done, applied one step earlier in the buying journey.
Not an agency that added AI later. AI production was the model from the beginning — video, static and UGC-style creative at a speed and cost traditional studios could not match.
Years of performance creative for DTC and ecommerce brands, judged on CPA and ROAS rather than on how the work looked in a deck.
GEO is our lead service. We get brands cited in AI answers — then use the creative side of the business to convert the buyers who arrive.
GEO leads. The creative engine that converts the traffic sits right behind it.
Most brands buy AI visibility from one vendor and creative from another, then discover the traffic does not convert. We own both halves, so the buyer an AI engine sends you actually lands somewhere built to sell.
We baseline your AI visibility on a fixed prompt set before we touch anything, then re-run the same prompts on the same cadence. Same method every time, so the numbers mean something.
We were building with these tools before it was a positioning statement. That means realistic judgment about what AI does well, what it does badly, and where a human still has to make the call.
GEO is a young practice and AI answers are volatile. We publish our methodology alongside any number we report, and we will tell you when something is a judgment call rather than a measured result.
We work with DTC, ecommerce and SaaS brands across the Netherlands, the wider European Union, the Baltics and the United States — delivering GEO, AI-native creative production and paid social management wherever our clients compete.
Book a free 30-minute audit call. We check where your brand shows up across ChatGPT, Perplexity, Gemini and Google AI Overviews before we speak, then walk you through the findings and the gaps to fix.
Book my free AI visibility audit30 minutes · No obligation · You keep the findings