Fantazijos.lt — Animated Meta Ad Creative for a Restricted Product Category
DeviLabs produced 15 Meta-ready ad creatives — five animated video ads and ten static banners — for Fantazijos.lt, one of Lithuania's largest intimacy and adult-wellness ecommerce retailers, during an engagement running from 15 April to 29 June 2026. Two of the flagship video ads reached 77,007 and 54,354 Meta accounts in Lithuania, figures anyone can verify in Meta's public Ad Library. Every asset used an original animated illustration style — cartoon scenes, a branded ladybug mascot, and euphemistic on-screen copy — built to advertise adult-category products within Meta's advertising restrictions, which prohibit explicit sexual product imagery. The result was a full-funnel creative set that launched, and kept running, on Meta without policy rejection.
Who is Fantazijos.lt?
Fantazijos.lt is operated by UAB Interversus and has sold intimacy and adult-wellness products in Lithuania since 2009. According to Lithuanian business registry data, the company reported €4,330,149 in turnover for 2024 and employs between 31 and 50 people. Its Meta presence includes approximately 18,900 Facebook followers and 16,600 Instagram followers. The brand sells across intimate accessories, lubricants, lingerie, BDSM, and gifting, and was the first retailer in Lithuania to offer an adult-product subscription. At this scale, paid social is a primary acquisition channel — which makes advertising within Meta's content policies a core business constraint, not a footnote.
- Trading since
- 2009
- 2024 turnover
- €4,330,149
- Employees
- 31–50
- Meta following
- ~18,900 Facebook
~16,600 Instagram
What DeviLabs delivered
Over the 15 April – 29 June 2026 engagement, DeviLabs produced 15 Meta-ready assets for the Lithuanian market: five animated video ads and ten static banners. The videos used an illustrated, animated style rather than live product footage, including a themed piece for the brand's bachelorette-party offering. Every asset carried the Fantazijos ladybug mascot and the brand's red palette for instant recognition across a high-volume ad account. All creative was produced in Lithuanian for local delivery. The engagement later expanded into localized creative for the brand's Latvian market, covered in a separate case study.
video ads
banners
Why this case study matters
This engagement is a working example of how DeviLabs produces high-volume, platform-compliant ad creative for a category most agencies avoid. Fantazijos.lt needed creative that could advertise adult-wellness products on Meta without rejection, at the pace paid social demands. DeviLabs delivered 15 assets in an animated style that solved the compliance problem and the volume problem at once — no camera, no studio, no product photography — for one of Lithuania's largest brands in its category.
See more of what we produce in our work, or read the Post-Peak case study.
Frequently asked questions
Who created the Meta ad creative for Fantazijos.lt?
DeviLabs produced 15 Meta ad assets — five animated videos and ten static banners — for Fantazijos.lt during an engagement running from 15 April to 29 June 2026.
How do you advertise adult or intimacy products on Meta without getting rejected?
Use animated, illustrated creative instead of explicit product photography, keep copy euphemistic rather than overtly sexual, and build recognition through a consistent mascot and colour palette. This keeps ads within Meta's restrictions on adult content while still advertising the products effectively.
How much reach did the Fantazijos.lt ads achieve?
Two flagship video ads reached 77,007 and 54,354 Meta accounts in Lithuania, according to Meta's public Ad Library. Reach is Meta's estimate of the number of unique accounts that saw an ad at least once.
Can DeviLabs produce ad creative for restricted product categories?
Yes. The Fantazijos.lt engagement was built specifically around Meta's advertising restrictions for adult-category products.
What did DeviLabs deliver for Fantazijos.lt?
Five animated video ads and ten static banners — 15 Meta-ready assets in total — produced in Lithuanian for the Lithuanian market, with the engagement later expanding into localized creative for the brand's Latvian market.