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info@devilab.eu · Wassenaar, NL

Case study · Website Creation

LuckyPaw · luckypaw.nl

LuckyPaw: from new local business to ChatGPT’s first pick in Wassenaar

By the DeviLabs team Published

At a glance

Business
Dog walking, daycare and boarding in Wassenaar, the Netherlands
Built
Service website in Dutch and English
Platform
Custom-coded (Next.js)
Closest package
Scale
Live site
luckypaw.nl

Results

As of September 2026

20+

inquiries per month through the website

5

paying clients from website inquiries so far

1st

Listed first by ChatGPT for “best dog boarding in Wassenaar” (logged-out test, 24 September 2026)

The ChatGPT screenshot, the Search Console figures and how we measured all three are in the LuckyPaw GEO case study.

The starting point

LuckyPaw was a brand-new business. No website, no reviews, no search history. It had to win local dog owners in Wassenaar and The Hague against established dog walkers and big booking apps.

What we built

  1. Dutch and English versions of every page, for locals and internationals
  2. Four dedicated service pages: group walks, private walks, daycare and boarding
  3. A clear pricing page. No “call for a price”.
  4. Service-area coverage: Wassenaar, The Hague (Benoordenhout, Marlot), Voorschoten, Leidschendam-Voorburg and Valkenburg
  5. Local guides and a blog that answer real dog-owner questions
  6. An FAQ covering what owners ask before they book
  7. A short multi-step inquiry form, plus WhatsApp contact
  8. Full business details (address, phone, Chamber of Commerce number) identical on every page
  9. Structured data across the service pages
  10. Google Business Profile set up and linked to the site
luckypaw.nl/en/pricing
The LuckyPaw pricing page, showing the four walk plans and their monthly prices
The pricing page. Every price is on the site.
luckypaw.nl/en/services/dog-boarding
The LuckyPaw dog boarding service page
One of the four dedicated service pages.

Why it works

AI engines recommend businesses they can describe with confidence. LuckyPaw’s site says clearly what it offers, where, for how much, and for whom. In two languages, with the same facts everywhere. That clarity is what search engines and AI engines need before they recommend a business.

Want results like this for your business?

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LuckyPaw is dog walking, daycare and boarding in Wassenaar, the Netherlands — luckypaw.nl. Screens captured 27 September 2026. See also the Luckypaw shop case study.