DeviLabs Book a call
GEO
Services
GEO Website Creation Performance Creative Creative Strategy AI Consulting Creative Production Creative at Volume Full Growth Partner All services
Pricing Work Case studies About Blog Book a call
info@devilab.eu · Wassenaar, NL

Case study · Website Creation

Luckypaw · luckypaw.eu

Luckypaw shop: a Shopify store built to be found

By the DeviLabs team Published

At a glance

Business
Natural dog chews, supplements and enrichment toys, shipped from the Netherlands
Built
Online store
Platform
Shopify
Closest package
Commerce
Live store
luckypaw.eu

The starting point

Luckypaw’s dog care business wanted to sell the products its own dogs use. The store had to launch fast, earn trust from first-time buyers, and be structured for search from day one.

What we built

  1. A Shopify store with collections built around what owners search for: chews, enrichment and toys, retriever and gundog gear, supplements, training, harnesses and leads, clothing and blankets
  2. Product pages with copy written for buyers and for search
  3. Clear store policies: shipping, returns, terms and privacy
  4. Full company details in the footer (address, Chamber of Commerce and VAT numbers) for buyer trust and consistent business facts
  5. Payments set up: cards, Apple Pay, Google Pay, Klarna and Bancontact
  6. Tracked links from the service site (luckypaw.nl) into the store
  7. Email signup with a first-order discount
luckypaw.eu/en/collections/verrijking
The Luckypaw enrichment and toys collection page on luckypaw.eu
A collection page, organised around what owners search for.
luckypaw.eu/en/products/snuffelmat
The Luckypaw snuffle mat product page, with price, delivery time and payment options
A product page, with the payment options set up at checkout.

Selling online? Let’s build your store.

See the Commerce package Book an intro call

Luckypaw sells natural dog chews, supplements and enrichment toys from the Netherlands — luckypaw.eu. Screens captured 27 September 2026. See also the LuckyPaw website case study.