Case study

HOCUS

Seasonal commercial creative for HOCUS, a hand car wash brand in Vilnius

DeviLabs produces seasonal commercial and promotional video for HOCUS — event-led campaign films and offer-focused videos built for the screens inside the wash centres, and for social.

By DeviLabs Published Ongoing engagement

A HOCUS staff member pressure-washing a maroon SUV by hand in an underground HOCUS wash bay in Vilnius, Lithuania

About the client

HOCUS

A hand car wash and detailing brand operating premium and eco locations across Vilnius, Lithuania. Every vehicle is washed by hand, and the brand is built on visible care and finish quality.

hocus.lt
Client
HOCUS
Industry
Hand car wash & detailing
Location
Vilnius, Lithuania
Engagement
Ongoing creative

Key takeaways

  • DeviLabs produces seasonal commercial and promotional video creative for HOCUS, a hand car wash and detailing brand operating multiple locations across Vilnius, Lithuania.
  • For HOCUS, DeviLabs creates two connected streams of video: offer-focused promotional spots for the digital screens inside the HOCUS wash centres, and seasonal campaign films timed to moments such as Christmas and Easter.
  • DeviLabs and HOCUS work together on an ongoing basis, with DeviLabs producing fresh creative for each new seasonal and promotional window as it approaches.
  • Because HOCUS washes every car by hand and competes on visible finish quality, DeviLabs builds the HOCUS creative to communicate care and result at a glance — on the forecourt screen, on mobile, and across social.

Who is HOCUS?

HOCUS is a hand car wash and detailing brand based in Vilnius, Lithuania. It operates across multiple locations under two service tiers — HOCUS Premium and HOCUS Eco — offering everything from quick daily washes to full premium detailing. Every vehicle is washed by hand rather than by automated machine, and the brand positions itself on attention to detail, finish quality, and trust.

Its locations include HOCUS Premium sites at Lvivo g., J. Kubiliaus g. and the Panorama shopping centre, and HOCUS Eco sites on Ukmergės g. and Molėtų g. For a brand built on hands-on craft, the advertising has to communicate care and result at a glance — which is where the creative brief began.

Why does a hand car wash need commercial video?

A hand car wash sells something a product brand does not: a local, in-person service tied to specific physical locations. There is no product to ship and no online checkout — the job of the creative is to drive nearby drivers to book, to visit, and to trade up to premium and detailing services.

That shapes every decision. The video has to work on the screens customers already look at while their car is being cleaned, capture seasonal moments like Christmas and Easter, and make promotional offers clear enough to act on immediately. DeviLabs built the HOCUS creative around those three jobs:

  • In-location offer screens Widescreen promotional videos for the digital displays inside the wash centres, shown to customers while they wait.
  • Seasonal campaign films Event-led commercials tied to moments in the calendar — Christmas and Easter — built for social and mobile.
  • Promotional videos tied to live offers Offer-specific spots built around a current service package and a clear prompt to book.

What creative did DeviLabs produce for HOCUS?

DeviLabs produces two connected streams of creative for HOCUS: offer videos built for the digital screens inside the wash centres, and seasonal campaign commercials timed to key moments in the calendar. Each is produced to match the HOCUS brand — clean, precise, and focused on the visible result of a hand wash.

Video made to run where customers already are — in the wash bay, on the forecourt screen, and across social.

In-location screen offer videos · 16:9

In-location screen offer video — a HOCUS promotional spot for the widescreen displays inside the wash centres, inviting customers to order a HOCUS loyalty card for discounts and rewards.
In-location screen offer video — a second widescreen HOCUS spot promoting a spring interior chemical-cleaning offer, prompting drivers to book their car's interior detailing.

Seasonal campaign films · 9:16

HOCUS Christmas campaign — a seasonal commercial produced for social and mobile placement, tying the HOCUS hand-wash experience to the holiday season.
HOCUS Easter campaign — a spring seasonal commercial extending the HOCUS campaign calendar into the Easter offer window.

What HOCUS says about working with DeviLabs

DeviLabs handled the creative for our car wash centres — the seasonal commercials we needed to grow and roll out. The quality of their work is excellent, and we'd recommend them without hesitation.

HOCUS management team

Ongoing creative for a local service brand

HOCUS is one of several brands DeviLabs supports with ongoing performance creative. For a hands-on, location-based business, the value is a partner that can produce seasonal and promotional video on a repeatable schedule — campaign after campaign — without long lead times. DeviLabs continues to produce new creative for HOCUS as each seasonal and offer window comes up.

The HOCUS engagement is part of DeviLabs' broader performance creative and GEO services. For a different kind of brief — AI video ads and localization for a DTC brand — see the Post-Peak case study.

About DeviLabs

DeviLabs is an AI-native performance creative agency based in Wassenaar, the Netherlands. DeviLabs produces commercial and promotional video creative — including seasonal campaign films and in-location offer videos — for brands such as HOCUS, and works with clients across the European Union and the United States.

Frequently asked questions

DeviLabs produces the video creative for HOCUS, a hand car wash and detailing brand in Vilnius, Lithuania. DeviLabs creates the HOCUS seasonal commercial films and offer-focused promotional videos, working with the HOCUS team on an ongoing basis to deliver new creative for each seasonal and promotional campaign window as it comes up.
For a local service business like HOCUS, the most effective video is built to drive nearby customers to visit and book, rather than to sell a shippable product. DeviLabs builds the HOCUS creative around three jobs: in-location offer screens shown while cars are cleaned, seasonal campaign films, and promotional videos tied to specific, act-now offers.
Yes. DeviLabs produces widescreen 16:9 promotional videos for HOCUS built specifically for the digital screens inside the HOCUS wash centres. These in-location spots present a current service offer — such as loyalty-card sign-up or seasonal interior cleaning — to customers while they wait, in a format sized for the in-store displays.
DeviLabs has produced seasonal campaign films for HOCUS timed to key moments in the calendar, including a Christmas campaign and an Easter campaign. These vertical 9:16 films are made for social and mobile placement, connecting the HOCUS hand-wash experience to the season and extending the HOCUS campaign calendar across the year.
Yes. HOCUS is one of several brands DeviLabs supports with ongoing performance creative. Rather than a single project, DeviLabs produces new seasonal and promotional video for HOCUS on a repeatable schedule, creating fresh creative as each campaign window approaches so HOCUS always has current video ready for its screens and social channels.
HOCUS is a hand car wash and detailing brand based in Vilnius, Lithuania, operating across multiple locations under two service tiers, HOCUS Premium and HOCUS Eco. Premium sites include Lvivo g., J. Kubiliaus g. and the Panorama shopping centre; Eco sites operate on Ukmergės g. and Molėtų g.

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