https://devilab.eu/blog Articles on Generative Engine Optimization, AI search visibility, measurement and performance creative for DTC brands, by Dominykas Jankauskas. en Thu, 24 Sep 2026 08:00:00 GMT https://devilab.eu/assets/devilabs-logo.webp https://devilab.eu/blog https://devilab.eu/blog/geo-for-ecommerce https://devilab.eu/blog/geo-for-ecommerce Thu, 24 Sep 2026 08:00:00 GMT Dominykas Jankauskas GEO Most ecommerce GEO advice rests on schema. The one controlled test found no citation lift on already-cited pages. Here is what actually held up. https://devilab.eu/blog/geo-vs-seo https://devilab.eu/blog/geo-vs-seo Wed, 26 Aug 2026 08:00:00 GMT Dominykas Jankauskas GEO SEO earns a ranked position and a click. GEO earns a place inside the answer itself. What carries over, what doesn't, where the budget goes. https://devilab.eu/blog/how-to-get-your-brand-recommended-by-chatgpt https://devilab.eu/blog/how-to-get-your-brand-recommended-by-chatgpt Wed, 26 Aug 2026 08:00:00 GMT Dominykas Jankauskas AI Search The honest five-part playbook: baseline, machine access, extractable answers, third-party authority, re-measurement. No shortcuts sold. https://devilab.eu/blog/ai-search-statistics-2026 https://devilab.eu/blog/ai-search-statistics-2026 Wed, 26 Aug 2026 08:00:00 GMT Dominykas Jankauskas Measurement Zero-click at 68%, AI Overviews cutting CTR ~60%, earned media driving ~83% of citations. Every number sourced, the shaky ones flagged. https://devilab.eu/blog/track-ai-traffic-in-ga4 https://devilab.eu/blog/track-ai-traffic-in-ga4 Wed, 26 Aug 2026 08:00:00 GMT Dominykas Jankauskas Measurement Most AI-referred visits arrive without a referrer and land in Direct. The one-hour GA4 setup that recovers the measurable share. https://devilab.eu/blog/how-to-choose-a-geo-agency https://devilab.eu/blog/how-to-choose-a-geo-agency Wed, 26 Aug 2026 08:00:00 GMT Dominykas Jankauskas GEO Six red flags that expose a rebranded SEO retainer, seven questions that separate real GEO work from dashboards, and what a fair scope looks like. https://devilab.eu/blog/why-chatgpt-recommends-your-competitor https://devilab.eu/blog/why-chatgpt-recommends-your-competitor Wed, 05 Aug 2026 08:00:00 GMT Dominykas Jankauskas AI Search ChatGPT names brands from what third parties write — reviews, forums, best-of lists — not your rankings or schema. What actually moves AI citations. https://devilab.eu/blog/ai-ad-creative-dtc-2026 https://devilab.eu/blog/ai-ad-creative-dtc-2026 Mon, 15 Jun 2026 08:00:00 GMT Dominykas Jankauskas Performance Creative AI ad creative is the number one lever in paid social. The 2026 data on why DTC brands scale AI video and UGC ads without killing quality. https://devilab.eu/blog/ai-ugc-ads-vs-real-creators-2026 https://devilab.eu/blog/ai-ugc-ads-vs-real-creators-2026 Mon, 15 Jun 2026 08:00:00 GMT Dominykas Jankauskas Performance Creative AI UGC ads are cheaper and faster, but do they convert like real creators? The 2026 data on performance, trust and the 80/20 hybrid model.